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Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg
Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg

Volkswagen VW Ad Think Small Gold Beetle Gray Glass Ashtray Tray Dish NOS Vtg

$ 31.67

Availability: 100 in stock
  • Color: Gold Foil on Gray Glass
  • Model: Advertising Piece
  • Country/Region of Manufacture: Unknown
  • Brand: Volkswagen
  • Original/Reproduction: Original
  • All returns accepted: ReturnsNotAccepted
  • Date of Origin: Circa 1960
  • Make: Volkswagen
  • Type of Advertising: Glass Tray
  • Condition: This golden Beetle ashtray is in nearly perfect (NOS - New/Old Stock) condition with no gold loss, and no chips, cracks, or damage of any sort. The tray measures roughly 2 1/4" square.
  • Date of Creation: Circa 1960
  • Modified Item: No

    Description

    Up for auction/sale is a vintage glass ashtray featuring a golden rendition of a VW Beetle on a small 2 1/4" square ashtray. I can't date this specifically, but the "Think Small" ad campaign began in 1959.
    Some claim this ad campaign redefined automobile advertising with the play on words and humorous look at sales ads and commercials. Rather you're into VW's or advertising campaigns in general, here's a chance to own a small piece of history which looks like it was handed out yesterday.
    I have seen several of these in varying conditions, some with specific dealerships emblazoned on the reverse, this particular piece is blank.
    This golden Beetle ashtray is in nearly perfect (NOS - New/Old Stock) condition with no gold loss, and no chips, cracks, or damage of any sort. The tray measures roughly 2 1/4" square.
    I have described this tray as best I can, but to augment my description I have provided several high-resolution images from varying angles to allow for a detailed review of quality, condition, and desirability.
    This will be packaged with care to best ensure this awesome piece of history arrives as pictured and described.
    If you have any questions, addition, corrections, or concerns, feel free to message me.
    A little about the Think Small campaign from Wikipedia:
    Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising - from the way it's created to what you see as a consumer today."